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See The Sexy New Ikea Ad by SCPF

7 Feb

It starts with a glass breaking and evolves very rapidly into a glimpse inside the bedrooms of  spanish couples in various states of bliss. It ends with a simple phrase, “The richest man is not he, who has more but, he who needs less”.

Fresh, sexy and to the point the new commercial currently on heavy rotation on Spanish TV is burning up the airwaves with the sultry flamenco song and a simple  tagline.  What makes this commercial so  different  between Spain and  tv in the USA aside from the obvious, is Spain’s openness to human sexuality. These commercials have ben airing at all times of the day and have not trigger a massive amount of emails or advertising boycotts, which usually happens in the U.S. whenever something remotely sexy comes along. Something refreshing for the 21st century.

Vodpod videos no longer available.

 

The creatives behind the 30 sec Spanish Ikea spot is no other than SCPF, a creative agency here in Spain which had the task of bringing out the best in having an Ikea Bedroom.

On a side note if your Alex Bogusky, the agency has even added your own direct link in order to reach you, an  impressive little tid bit taken off their ironic website.

http://www.scpf.com/

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GORGEOUS Magazine Launch Party @ MUTT

4 Feb

Last night in the Borne, MUTT celebrated the launch of the new magazine GORGEOUS, edited by CARLES B. ARNAN and ALBERT MADAULA, this new magazine elegantly done in Black and white kicked off its premier issue with Heineken and Barcelona’s most colorful locals. To get your issue of Gorgeous, stop by MUTT and support this showcase for art + fashion.

http://gorgeousgorgeous.es/

 

 

  

Brunch @ FEDERAL cafe

22 Jan

 Located a stone’s throw from avenida  Paral-lel, FEDERAL CAFE has become the city’s living room. With a  comfortable 3 floor plan which allows the windows to open up to the street. This australian cafe has become a hit due to its flexible floor plans and friendly staff.

However, the key to its success- has to be it’s ALL DAY BRUNCH on Sundays which runs until 5.30 pm. In a city where coffee is the order of the day it’s nice to find a restaurant that serves a proper breakfast and allows you to stroll in without the worry of making it to the restaurant before the kitchen closes.

With a comfortable interior which turns into an outdoor cafe the design of the building is fantastic. I can’t wait for the summer to take full advantage of the terrace on sunday mornings. To find out more about FEDERAL check out their homepage which boasts a great soundtrack while getting familiar with the place.

For a look behind the scenes of the construction of the cafe, check out the FACEBOOK PAGE for before & after pics of the building and the creative process of making this project come to life.

FEDERAL CAFE-  C/ Parliament de Catalunya, 39
08015 Barcelona
931 873 607
Metro: Poble Sec

PHENOMENA- Brings Back the Double Feature Movie Night At Cine Urgell

13 Jan

 

A must for any movie lover, Cine Urgell – one of the last great movie houses in Barcelona, dims the lights, and raises the curtain to screen a double Feature on Thursday January 13th as part of the PHENOMENA movie series.

Hosted by Nacho Cerda, Phenomena, is the hugely successful Double Feature night which has become a cult phenomenon, bring movie lovers of  every generation under one roof.

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PHENOMENA, posted with vodpod

 

From Jaws to Aliens these modern classics are screen to an audience of more tha 1,800 spectators who either, for the love of film or the thrill of nostalgia, line up literally around the block for the chance to see their favorite films on the big screen.

This time around Indiana Jones and The Temple of Doom followed by John Carpenter’s ” The Thing” will get the big screen treatment. If you are in Barcelona this is a must for any self respecting hipster on a Thursday night. Bring a date, grab some popcorn and relive the 80’s in the Eixample.

For more information click HERE

  CINE URGELL–                                   C/ Comte d’Urgell, 29
       08011 Barcelona
       933 250 407

LeLook Takes Over The Hotel Me

23 Oct

Last Saturday night, Barcelona’s most over the top fashionistas packed into the lobby of the Hotel Me- Barcelona for a night of pure street style. With photo sessions by Cristian Di Stefano and an impromptu fashion show LeLook, has played host to Barcelona’s most original parties thanks to Igor Sado and Carole Touati with a cool head they both preside over the nights party posing for pictures and organizing the press. Walking into a lelook party is a fantasy where social media meets hyper reality. Flashes go off and every corner is a photo shoot and every movement is updated to various social media networkd. The blond in front of me tweets her drink order and updates her status on facebook while checking her reflection in the mirror. Everyone is on display and waiting for their picture to be taken.

Here’s a recap of the night Enjoy!

Photos by David Naveira

"Dancer In The Dark"

Strawberry Cava

magic powder

take my picture

One Of A Kind

BAR_celona: 360 SkyBar- Hotel Barcelo Raval

9 Oct

Every night at 7pm the rooftop of the Hotel Barcelo presents their nightly sunset session on the rooftop terrace aptly named 360, enter through the lobby take the 3rd elevator up to the 11th floor and enjoy the Barcelona Sunset. With spectacular views of Montjuic, the beaches  and the entire city. You can watch the city lights turn on as you sip mojitos and experience Barcelona at a bird’s eye view.  The perfect place to start up your night or wind down after work, 360 is one of those emergency exits the city hides so well as a welcome change from the chaotic streets of El Raval.

HOTEL BARCELO – RAVAL

Rambla Raval, 17
08001 Barcelona, Spain
933 201 490

Barcelona No Pants Day 2010- Metro Ride Video

12 Jan
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more about “Barcelona No Pants Day 2010- Metro Ride“, posted with vodpod

   

This past Sunday PulsoBcn.com  participated in the Barcelona No Pants Day-2010.  

  

Photos by Oh-Barcelona.com FLICKR  

Organized by BarnaMob.com, 14 different routes were set up in an effort to coordinate an army of  200 underpant-wearing city dwellers going about their daily lives.  At 4:37 NPT (NoPantsTime) Barcelona along with 31 other cities dropped their pants,  stuffed them into their bags and kept walking. ( At 4:37 I was switching trains when it was time to show some legs- with my Andrew Christian Undies ) I hit the escalators and made my line transfer walking the long corridors and even dropping a Euro in the guitar player’s tip bucket. 

The group, which weaved through the metro system leaving little to the imagination, got the sort of reactions one would come to expect from a city that is used to “seeing it all”. From a security guard asking me if this was some sort of protest, (I answered it was quiet warm in the metro and I just needed some air) to people breaking out in applause to a woman grabbing her kids and jumping off the metro at what probably wasn’t her stop. The event was covered by all the local new channels as well as newspapers and even 1 pervert blogger who snapped a picture of my crotch. 

At 35 degrees, the walk from the Passeig de Gracia exit to the center of Plaza Catalunya was a bit nippy but it was well worth it just to see people’s reaction. Next year my personal mission is to get everyone I know to do this! Including my Catalan teacher, and my flatmates. 

In the process I met some great people  all with a great sense of humor and a wild streak. If you or some one you love  participated in the event hit me up on facebook and keep in touch! Remember friends don’t let friends ride the metro wearing pants… 

Video Provided by El Periodico