Hotel Camper Barcelona Presents: HOTEL

17 Sep

 

In an age where every brand competes for the attention of the consumers dollars with lack luster facebook competitions and an invasion of self-serving promotions; it is refreshing to see a brand like CAMPER  get it right time and time again.

With a strict attention to design  and a clear  brand identity, they have managed to expand their shoe brand to also include Casa Camper Hotels in two of Europe’s most culturally hyperactive cities:  Barcelona and Berlin.

While their hotels have become a favorite among the “GLAMPACKERS” ( think back packers armed with iPads and 4G phones) Casa Camper is also popular among creative types; which is why Camper have unleashed it’s latest  effort into the blogosphere. A  complex project simply titled: HOTEL.

Produced by the  award-winning Barcelona based studio BOOLAB, Casa Camper hand-picked 6 young directors and gave them AN ALL ACCESS PASS to use the hotel as their own personal movie studio. The Rules were simple: 6 directors /24 hours/ ZERO budget.

Vodpod videos no longer available.

 

The result is an amazing look at the imagination and creativity that comes about when a brand backs a project with  universal appeal and showcases the work of  six amazing directors. Participating in this years project were Erika Lust, Sofa Experience, Roger Gual & Steve Green, Danny Ilario, Celia Galan  and Nico Casavecchia.

Shot entirely in one day, the SHORT FILM’S Project MICROSITE features a great behind the scenes look at the making of the project, exclusive interviews by each director and the full length film complied of  the 6 short films.

Exploring themes such as fantasy, love, loss and lust. The project keeps the viewer entertained and  takes you an a trip through the halls and deep in to the heart of  Casa Camper- Barcelona’s most creative hotel.

HOTELCASACAMPER.TV

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