On my way home this week I was biking up diagonal and came across the Torre Agbar.
For more information on the building click HERE
In an age where every brand competes for the attention of the consumers dollars with lack luster facebook competitions and an invasion of self-serving promotions; it is refreshing to see a brand like CAMPER get it right time and time again.
With a strict attention to design and a clear brand identity, they have managed to expand their shoe brand to also include Casa Camper Hotels in two of Europe’s most culturally hyperactive cities: Barcelona and Berlin.
While their hotels have become a favorite among the “GLAMPACKERS” ( think back packers armed with iPads and 4G phones) Casa Camper is also popular among creative types; which is why Camper have unleashed it’s latest effort into the blogosphere. A complex project simply titled: HOTEL.
Produced by the award-winning Barcelona based studio BOOLAB, Casa Camper hand-picked 6 young directors and gave them AN ALL ACCESS PASS to use the hotel as their own personal movie studio. The Rules were simple: 6 directors /24 hours/ ZERO budget.Vodpod videos no longer available.
The result is an amazing look at the imagination and creativity that comes about when a brand backs a project with universal appeal and showcases the work of six amazing directors. Participating in this years project were Erika Lust, Sofa Experience, Roger Gual & Steve Green, Danny Ilario, Celia Galan and Nico Casavecchia.
Shot entirely in one day, the SHORT FILM’S Project MICROSITE features a great behind the scenes look at the making of the project, exclusive interviews by each director and the full length film complied of the 6 short films.
Exploring themes such as fantasy, love, loss and lust. The project keeps the viewer entertained and takes you an a trip through the halls and deep in to the heart of Casa Camper- Barcelona’s most creative hotel.
Right around the corner from Rambla Catalunya, Barcelona’s tree-lined cafe promenade; sits a new concept which is revolutionizing the way people look at fast food.
FASTVÍNIC, is a new space that puts the soul back in to light fare meals with an ecoconcious heart. Designed as a LIGHT a place where locals can go to grab a quick bite with friends or hang out. The menu places a strong emphasis on homegrown Catalan products as well as brining attention to the importance of purchasing home-grown ingredients; In fact their menu has gone as far as featuring Black and White portraits of their local suppliers
Chef Sergi de Meià and his team have decided to elevate the everyday sandwich to become an icon representing the gastronomic essence of Catalonia. From breakfast to dinner Fastvinic, features everything needed for a first-class breakfast a healthy lunch or a healthy alternative to greasy tapas.
From the people who brought you MONVINIC, it is their attention to detail that makes this place a pleasant surprise in a neighborhood where every street has hundreds of dining options.
Every day FASTVINIC presents more than twenty Catalan wines available through a state of the art wine vending machine, so that every one of the denominacions d’origen are generously represented. The wines are chosen by the same team of sommeliers as Monvínic in order to provide a perfect pairing with the gourmet sandwiches and side dishes FASTVINIC has rapidly become famous for.
Not only satisfied with changing the way the city grabs a quick bite, the team of Fastvínic not only places a special interest in cultivating their organic menu, but takes their commitment to healthier way of living to the next level by chosing with an eco-friendly design approach to their space which has secured FASTVINIC a LEED certification, becoming the first restaurant to be given this recognition in Catalonia.
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