Backstage At The Brandery

29 Jan

Picking up where Bread & Butter left off, The Brandery in Barcelona, has become one of the most important furban fashion trade shows, held twice a year in the FIRA BARCELONA. Now in its fourth edition- The brandery has evolved steadily into a more grown up event connecting buyers with new and emerging brands. An event which brings together the industry’s leading professional for three days of fashion shows, panel discussions, and the latest in retail trends.

This year we saw a tighter version of the show,  with more booths and a steady stream of visitors- it was evident in the increase of  buzz between buyers and brand representatives. Catering to fashionistas, trend forecasters and magazine editors, this show is injecting a much need energy into the Fashion industry in Barcelona. Keeping the well-heeled masses up to speed on retail merchandising and technology the Brandery is the starting point for any brand looking to break into the Spanish market.

For this edition the Brandery erected a three storied catwalk in the center of the pavilion and sent models down the runway dressed in Custo Barcelona, Salsa, Phard & Calvin Klien to name a few. I went backstage in order to photograph some of the models before hitting the catwalk. While normal backstage areas tend to be awash with frantic energy, this backstage was more relaxed atmosphere with models hanging out and chatting; reflecting the laid back unpretentious tone of this show as well as the city.

For more information on the Brandery visit www.thebrandery.com

*All images belong to PulsoBcn.com- to use any image please give proper photo credit.

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One Response to “Backstage At The Brandery”

  1. Patricia February 28, 2011 at 11:02 PM #

    These models are stunning!

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